Publications & Downloads

Studies, articles and publications 
by Stefan J. Gaul

Studies & Articles

DIGITIZATION IN AUTOMOTIVE TRADE

DIGITIZATION IN AUTOMOTIVE TRADING 
Challenges and recommendations for action
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LEAD MANAGEMENT IN VEHICLE TRADE AND SERVICE

Status quo and development prospects derived from customer and dealer surveys
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Leadmanagement

Age of customer - please? The new media presents car dealers with challenges. Our expert gives food for thought for the right strategy.
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Customer management

Author of the article: The Role of the Internet in Customer Relationship Management
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Autohaus Processes

Author of the article: Success factors and transformation processes in the integration of new media in the car dealership
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